I'm sure you know that we are a very tiny independent game developer, since you have been here since 2011, erindors! Thank you for your support all this time, we very much appreciate you!

The game is a "freemium" game, which means that there is no upfront fee to pay in order to play. Instead, so that we can afford to pay our bills, feed our families, and create new games, it has optional in-app purchases. Our games are created to last for months of play, and can be quite enjoyable without using in-app purchases.

When the game is reset by customer support, we provide bonus coins as a boost in the new game.
If customers could reset the game on their own, they would lose everything and have nothing other than the starting currency to start the new game, which could be very upsetting if the reset was accidental.

I do understand your frustration at how the game was created, however, I hope that you decide to enjoy the game without feeling as though you are forced to make in-app purchases.