The money seems to earn very slowly. What am I doing wrong?

You aren't doing anything wrong! Although the post I'm linking to is for Virtual Families, it applies to VF2 as well.

Explanation of salary

The VF2 bank is slightly different as it only shows whole coin amounts, but all of the earnings are tracked "behind the scenes" and added when they add up to a whole coin.

Purchasing career room upgrades as soon as you can afford them helps alot because peeps will make career progress faster.

It also helps if you have both adults working.

Just like in Virtual Families 1, selling collectibles and completing goals gives coins that really help alot when your peeps really need money.

The money is incredibly difficult to earn in the beginning. My people are constantly complaining about new parts of the house and new items but there isn't enough money to do anything about it.

It can be a challenge, especially when the female is unable to work while taking care of the baby.

When my little people start asking me for things I tell them

Also, some careers pay more than others. If you're still in the 1st generation and you want to adopt someone with a different career you can use the Evict button in the "Settings" menu (within the game tap Menu, then Settings) to start a new family. You'll keep all the upgrades you've done to the house and keep all the money in the family bank account, you'll just lose your current family.

You will only see the "Evict" button if you're in the 1st generation. It'll be right next to the "Done" button.

I understand in app purchases of money are the way LDW will make real money off this game, but it is really difficult to make money. I don't remember VF1 being this hard.

It's important to remember LDW games are "casual" games. They're not meant to be played for an extended period at once. You're supposed to check back in occasionally and tweak things, so you shouldn't expect things to happen quickly.

It is definitely a bit more difficult to earn money in VF2 vs VF1, but not impossible. I made sure to choose someone with a starting salary of 15 because by the time they reach level 8, they will be earning 690. I also chose a partner that works in the area so they could share resources.

By the time my first generation passed away I had over 50k and when the second generation ended, I had over 100k. Right now I am maintaining it at 70k-80k due to increased costs of career upgrades and renovations. Don't bother with furniture unless it is on sale and you need it for the first 2 generations. After my second generation I bought sale items that weren't a necessity because I had the money.

Another reason why it is slower to earn money is VF2 is the lower interest rate. In VF1 you get 10% interest from the bank whereas in VF2 you get 1% unless you pay $0.99 for a 2% increase.

Essentially, you need to be very frugal in the beginning and make sure they are constantly working and picking up collectables.

You can purchase the 2% increase in interest up to 5 times for a maximum interest rate of 11% in VF2.

How is it possible to make 50K in one generation? I have made 44K total in 8 generations. I upgrade their work spots, I pick up every collection piece and I keep throwing them to work, but they never make much money. If I'm lucky 1500 a day. It's getting to the point where I may just delete the silly thing. I still have 4 rooms to buy and it'll take me a year to get that much money. Something smells with this.