Here is a summary of Arthur's talk at Casual Connect Conference which took place in Seattle this week. As soon as they have the the podcast, I will update this post and put a link.

Building Strong Brands In A Storm Of Competition by Arthur Humphrey


http://www.gamasutra.com/php-bin/news_index.php?story=24576

************ UPDATE AUGUST 18 ************

Finally the whole speech is on podcast. You can download it from here



Download Arthur's Slides/Audio at Casuality 09