I guess I didn't understand this part:
Disadvantages include confusing the press (if you can’t quantify it, you can’t score it), and potentially catering to a tremendous, if loyal, niche.
Correct me if i'm wrong, Rocky.. but I believe he means it is disadvantageous to CATER to a niche, and thus alienate any other possible audience.. no matter how loyal your niche may be.
and yes! We are a VERY loyal niche!
So, I guess we can't be expecting any catered parties this year..